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Content Creation | Arabic Marketing


The Federal Youth Authority

The Brief

The UAE Cabinet launched the Federal Youth Authority (FYA) in 2016t o ensure that the right policy makers hear the voices of the country's younger citizens.
With the Expo 2020 yielding massive success with over 24 million visitors, it was integral to portray the youth's participation in the EXPO as leaders of the future, aligning with the UAE's vision to foster productive and successful environment for the country’s youth.

Our Solution

With swift decisions, agility, and speedy action in mind, covering FYA's booth at EXPO 2020 was a task we enjoyed from beginning to end. As ayoung local agency, FYA represents an extension of our core values at InFocus.We knew that timely action and utmost dedication were the base for fulfilling our goal, and our team was on call 24/7 to provide the highest quality coverage of the booth, related events, and visitors.

The Result

Through its coverage of FYA's booth at EXPO 2020, InFocus successfully managed to convey FYA's legacy and the fruitful outcome of hundreds of sessions, workshops, and events during the 6-month long exhibition.

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